Here are the top three tools we recommend using to monitor Google ranking. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. We should strive to work as authentic business owners, providing massive value to our audience. Word of mouth SEO Anomaly marketing is the best form of marketing a business can have.
Step #1: Improve Your On-Site SEO
If you’ve implemented the previous steps correctly in our downloadable checklist, this should be pretty straightforward. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This might be the most important step in our downloadable checklist. Here are some real examples of content that is currently ranking in Google’s AI Overviews.
Backlinks are links from other websites that point to your website. By linking to your content, other sites indicate that they value your content. If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. Keyword rankings fluctuate all the time as Google strives to deliver the best results. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query.
Third-Party SEO Tools
First of all, let’s figure out why Google ranks content at all. So, the goal is to provide people something useful and a solution for their query. Every time we reference one of these “expert signals”, we link to the relevant page.
- They see your web page on the Google Search Results Page and click on it.
- The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else.
- It’s what brings people to your site and keeps them coming back.
- It guarantees that customers are satisfied with the page browning experience.
- Many businesses claim their profile but forget to fully complete it.
If you’re new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot. You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example. When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long.
