Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all. A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough.
To determine whether it should be indexed and, if so, where it should rank. To help the algorithms understand which pages meet search intent. You can set crawl limits, choose different user agents, and schedule automatic site audits.
Step 1: Preparing an SEO audit
Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions. As such, improving these aspects can lead to higher rankings and better visibility. At this step of the SEO audit checklist, you should audit your Core Web Vitals.
Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page. You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report.
- When you analyze your competitors in your SEO audit for 2025, you’ll also want to look at their content.
- There are many tools you can use to perform the items in this checklist.
- For searchers to find your website, it must stand out among the masses in this index.
- It covers technical aspects, content quality, backlinks, and user experience.
Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media.
Miscellaneous on-site factors
To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if SEO Anomaly your site is indexed is with a simple site search.
Analyze Your Organic Traffic
Easily track your return on investment from organic search and other marketing channels. Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.
