A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver. During the SEO audit, delve into the demographics of your website’s traffic. Understand the geographical locations, age groups, and other demographic factors of your audience. This information enables you to tailor your content and SEO strategies to better resonate with your target audience.
White Label SEO Audit Reports
Connect with him on LinkedIn or through the BruceClay.com website. AnswerThePublic is a search listening and keyword tool that gets autocomplete data from Google and other search engines. Entering a keyword into this tool gives you a list of phrases and questions people are searching for around your keyword. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed. Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website.
The Google Lighthouse Plugin (web.dev) does a great job of outlining accessibility issues. It flags items in the code such as missing alt text on images or names on clickable buttons. It will also look for descriptive text on links (no “click here”).
signs your business needs an SEO audit
It’s important to work on optimizing your title tag because oftentimes, they can be one of the more significant changes you can make that will make a difference in your rankings. Optimizing for branded keywords at the beginning of your title tag may make more sense at the start of your project. Identifying opportunities for optimizing your title tags is an important part of on-page optimization. Because of the importance of title tags, they are one of the first things we look at on specific pages, because of how title tags can influence results when properly optimized. One of the steps in a thorough SEO audit is the keyword research component. Not all companies think about this early on, but knowing where your visitors are coming from should inform how much effort goes into certain areas of your website development.
The Search Atlas Keyword Rank Tracker Tool allows you to monitor keyword rankings across specific locations and devices to give you an accurate picture of your SEO progress over time. The Search Atlas Site Explorer Tool helps you identify your top competitors, assess how well your site covers relevant topics compared to your competitors, and analyze your organic traffic. Analyzing on-page SEO improves overall SEO performance by identifying specific areas where individual pages can be strengthened to better match search intent and communicate relevance to search engines.
Best SEO Audit Tools for Evaluating Google Search Presence
Creative usage of color coding, iconography, and data visualization via graphs/charts helps crystallize issues and opportunities. The tool quickly showcases deficiencies in effectively targeting keywords relative to rivals along with site averages. Eyeball their Organic Keywords and Traffic to pinpoint areas where you may rank for search terms warranting content development or currently send fewer visits due to subpar page optimization tactics in play. Segment by landing pages, geographic countries, and devices to fully analyze the growth trends in natural search visibility over time.
Simply put, structured data is your chance to tell search engines how you want your search results to appear. An in-depth keyword analysis can help you uncover those valuable keywords. By taking a close look SEO Anomaly at the keywords your competitors rely on and the ones they may be missing, you can expand your list of keywords with new opportunities. What’s more, SE Ranking integrates with Google Analytics and Google Search Console so that you can see all the essential data from each tool on a single interface. The tool also allows you to export ranking data in XLSX or CSV file formats for your convenience.
If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus. Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. Your sitemap is what it sounds like — a map of all the main pages on your website. You need a sitemap to make it easier for users and search engines to navigate and crawl your website.
- In addition, broken links are a dead end for search engine crawlers.
- Identify issues affecting search rankings and improve how search engines index your pages.
- The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation.
It also tells you what kinds of websites already link to the kind of content you might want to create. If your competitors rank for these keywords, you have a good chance to rank for them too. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10. If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly.
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