By addressing these common user queries, you can attract more organic traffic to your site. To gauge the effectiveness of your SEO efforts, it’s important to monitor and analyze your website’s performance on Google search results page. You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content. If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools.
- By identifying these ranking changes, you can make adjustments to your content to overcome them.
- Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).
- Your blog posts and pages should follow a strict structure with H1 to H6 titles.
- Bugs aren’t supposed to be fun, but he made it fun by focusing on the benefits that bugs can provide.
- Many people search visually, and images can be how people find your website for the first time.
Now, you can implement additional tools like the link-building tool from Semrush. LSI keywords aren’t paramount to get higher Google search rankings but they’re pretty important. To better describe them, we’ll say these keywords are closely related to the main keyword you’re trying to cover. It’ll tell you if you need to reduce/increase font size, improve loading times, alter the UI, and so forth. Improving this factor alone will boost your search rankings tremendously. For example, most top-ranking results for “how to write a press release” are how-to blog posts.
Building a Strong Backlink Profile
When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Also, Google mainly uses the mobile version of a website for ranking and indexing.
Using both tools together
Plus, more visibility for your content means there’s a better chance of people seeing it and linking back to it. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings. You just need to enter your competitor’s URL in the search bar and the tool will pull up all of the details of their search engine performance. This includes the top organic and paid keywords for which they’re ranking and how many clicks they’re getting for those keywords. So put yourself in the shoes of your audience and think about what terms they might use to conduct voice searches.
When your content becomes outdated, not only does it lose its appeal to readers, but it can also negatively impact your search engine rankings. If you’re targeting seasonal keywords, you might experience natural fluctuations in rankings due to seasonality or changing user intent. Google’s ranking systems are not one-size-fits-all; they often adjust based on the time and place as much as the information a user is searching for. Topical ranking systems ensure SEO Anomaly that certain types of content—such as local business information or news articles—are ranked appropriately based on their location and timeliness.
Having a site structure that’s both simple and logical can help with ranking. Google’s documentation indicates that this leads to search engine-first content, not reader-first content. The Google algorithm doesn’t rank just any high-quality content at the top of search results. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for „charcuterie“, while others might search for „cheese board“.
If the reports show the same for your website, the best approach is to hire a developer to fix these issues once and for all. More importantly, it’s about redirecting your traffic to the most valuable pages of your website. If you’ve optimized your images and the page speed is still below par, you may need to change to a different hosting service.
